BRYCE WITT DESIGN

A brand booklet was something I always looked forward to creating. When this project was introduced, I approached it from an angle that wasn’t appropriate for Adidas. I was stumbling with the design and kept making pages that looked okay, but nothing was standing out. After hours of review and nonstop work, I found that using bright, bold colors worked well on this project. Not only did it bring the entire book to life, but I was able to discover new ways to create. To date, this booklet remains my favorite piece.