BRYCE WITT DESIGN

This ad series was made with two things in mind: beauty and decay. Using the brilliant photography skills of Atlanta Gassman, I created this series using a model (Calli Mason) wearing Urban Decay makeup in various poses. Acting as creative director and designer for this project, I gave my photographer the general outline of how I wanted these pictures to turn out, and she did her best to capture my vision. For the model, I instructed her to use purple eyeshadow following the general color scheme I had planned.  The reason for that color was to accurately reflect Urban Decay’s branding. The resulting ads turned out almost identical to what I had envisioned in my head, and I am proud to have this in my portfolio.